INDISKA is an ethical Swedish clothing and homeware chain. Founded originally as a little boutique in Stockholm showcasing patterned fabrics, leopard skins, precious weapons and idols in 1901 by the well travelled Matilda Hamilton. Back then, all the profits went to schools in India. Eventually she started selling imported handicraft, textile and spices. In 1951, she sold the company to Åke Thambert who transformed it into the successful chain that it is today. His granddaughter Sofie Gunolf is the deputy manager and the company is run by his family with about 700 employees.
The name is the plural form of the Swedish adjective for ‘Indian’. Today, INDISKA have 93 shops in Sweden, Norway, Finland and Iceland as well as an online shop catering to the European market. They also have three Indian restaurants located in Stockholm called Hurry Curry.
In their design, they want to convey their passion for India and the country’s crafts, colours and materials. Indian and Far East influences marry with Scandinavian design. They have an impeccable eye for detail. Their unique style exudes colours, patterns and energy. They want to give the customers the possibility to look like they feel on the inside and be able to decorate their homes in the same vibrant style. In 2010 and 2011, INDISKA collaborated on collections with Jade Jagger, daughter of Mick and Bianca Jagger, who personifies the INDISKA style Bohemian Modern.
INDISKA stock a vast selection of beautifully made clothes, jewellery, shoes and accessories such as scarves, bags and sticker bindis. They also stock homeware such as Buddha statues, crockery, cushions, rugs, blankets, tea light holders and incense. In two selected INDISKA shops in Stockholm you can even buy Indian vintage furniture that has been restored by skilled craftsmen.
Their commitment to taking social responsibility and their dedication to environmental work dates back to the 60s. Everything from supporting research projects on water treatment, to ensuring that their jewellery doesn’t cause nickel allergy. They work closely with their suppliers and they believe that their Code of Conduct is the key to change and improvement. Their environmental policy applies both to their operations and their suppliers’ operations. They collaborate with organisations such as the Peace Trust of South India. As is custom in Sweden, they charge for plastic carrier bags but all proceeds go to The Swedish Society for Nature Conservation.
INDISKA support animal rights and hence do not sell fur. They’re big on organic cotton. They make sure that all the wood used for furniture and homeware comes from sustainable sources and they actively work to limit harmful chemicals used in production as well as in their finished products.
Walking around an INDISKA shop marvelling at the colours, patterns and beautiful designs is an experience and we highly recommend you pay a visit if you get the chance.
To find out more about INDISKA and their work or to shop online visit: