Step inside the kaleidoscopic world of Sis Boom with us! This enchanting fabric collection was created by designer Jennifer Paganelli. Discover how her adventures to the most beautiful places on earth, and a passion for all things vintage, have served as inspiration.
Your fabrics are all about shared memories and the experiences you had growing up. What fabric line conjures up the happiest memories?
I love Queen Street for its name as well as its colors and designs. Such amazing qualities of French, Dutch and Danish influence to give the overall quality of the West Indies. The colors lend to the local color, steel bands, 3 Kings Day Parade, tropical winds, sea glass, the seas undeniable graduated blues and the overall confluence of senses. These were the Golden years of St.Croix. The 70’s were an extraordinary time for the islands. Cruise ships, duty free, was all the talk!!! The Island streets having been owned by the Danes were mostly named in Danish, the translation brought in their heretige and linked them to their home country, for Kings and Queens recognized by the populous.
Vintage style has clearly influenced your design process. What is it about the past that captures your imagination?
In the glory days, the hotels, the charters and the nightlife were filled with remnants of old. The sun and saltwater faded the amazing antique fabrics of yesteryear. Drapery and tiled surfaces were ornate in many of the older homes. Baker, the furniture design company, did a line based on the Whim Greathouse, a sugar mill plantation in Fredericksted, St. Croix. The mahogany furniture and the exotic textiles are a favorite tour on the island. Although I think now with the restoration those fabrics may not be original to the house. The molasses used in the building structure was made on St. Croix. My sister was married there.
You have said that you one day hope to collaborate with a fashion designer. Who are your favourite fashion designers, and if you had to collaborate with any, who would you choose?
Stella Nolasco – such an incredible west indies vibe and I love the Haitian quality to her work, her use of laces and trims just make me feverish!!! Of course Oscar de la Renta, what he does with stripes and florals are breathtaking… I’d collaborate with either one of them. HOLLLLLLLAAAA!
Describe your perfect day.
My perfect Day is prayer and meditation in the morning, walking the dogs in nature and getting to my passion of creating textiles.
I have a library of 2000 old fabrics that inspire me daily and I rely on their influence to conjure up something modern and fresh for todays audience. I want to be relevant and I think I have succeeded through scale and exuberant color to give new expression to vintage. Upbeat and revved, I make a conscience decision to relive my past to give what I was privileged to grow up with. For whatever divine reason we have folks that really find it sparks their happy!!
In the 70’s shops carried Lily Pulitzer and Marimekko and I was hugely involved in the retail scene…
You’ve lived in some amazing places and travelled all over the world. What is the most interesting place you’ve been to and where’s next on your list?
I’m so blessed to have had the experiences. Traveling the islands by Goose – an aircraft that lands on the water, which no longer exists. I was hugely fortunate to have lived and seen so much. But it was the resort lifestyle that intrigued me so much. Take that and some palm trees and you can’t help but relax.
Do you have time for personal projects, if so, what are you making right now?
I love creating and I do a ton of hand sewing . I love crafting and spend enormous time in the studio before our Holiday show. Love doing floral headpieces kind of my signature!!
What do you like to do when you’re not working or crafting?
I love to read and I love to collage my ideas in a sort of patchwork scrapbook kind of way inserting my family and my own designs. It becomes part of my landscape and I love that about Sis Boom.
Tell us about your book Happy Home.
Happy Home came from a craving to show how these 45″ wide Quilting fabrics could preform just as well as the designer fabric that is 8 to 9 times more expensive. Admittedly they should be kept away from intense sun, but remember quilts have lasted 100’s of years so they can withstand quite a bit. I think for $10.00 a yard it’s the best kept secret in the decorating industry. The rich saturated color are by far the best I’ve seen anywhere.
What do you love most about running your own craft business?
I cherish my days. Sometimes I’m shocked where my ideas take me. I love to see what happens next. It’s also a kick to see folks run with an idea I spawned. The bouquet below has wakened up the wedding industry. I was blessed with many years of doing crafts for Country Living Magazine. So I see many ideas become total businesses and that’s cool!!
What advice would you give to people who want to make creativity a bigger part of their life?
Try to get out of your own way… let go of perfection and let the joy in!! It’s a muscle that needs to be worked. Just create and show on social media that’s the best way!!!
Chloë Owens & Catherine Cobley